Evaluation Question 3

Evaluation Question 3

What kind of media institution might distribute your media product and why?

Distribution in the media refers to the process of marketing and supplying goods to specific retailers. Distributing is the most important process when creating a magazine as it means you are getting it out to your target audience. Where you distribute is also something you would have to think about as the right retailer could mean an increase in popularity of your product. 

A company such as Comag would be a good institution to distribute my media product. Comag is one of the largest newsstand distributors and the largest exporter of English magazines. A distributor with this much popularity would mean that my magazine would be able to gain a mass amount of popularity within a small space of time due to the good reputation of Comag. Comag also have a big online presence in the magazine industry and so online promotion would be a good way of distributing the magazine as many young people would see my magazine and would then want to buy it either online or in the shops.

Again, my magazine would gain a mass amount of popularity through using a company such as Comag, and so by researching the right distributors the right people will see the magazine.